Introduction - Tatler Media pack
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
She describes Tatler as ''a fabulously targeted, sensationally accurate rifle shot to the very richest readers''
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Circulation: 80,035
Readership: 163,000
Average HHI: £261,572
Female 73% ABC1: 83%
AB 51% Average Age: 41
London/SE: 70%
The statistics of the demographic details can suggest that the population of their readers are middle aged and mostly female they are quite wealthy and a lot of them live in London or the south east.
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
They are inspired by the magazine to purchase designer. £843 million spent on fashion in the past year.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?
A lot of the editions are based on activities that wealthy people are interested in such as travelling, cosmetic surgeries and Watches & Jewellery.
Media language
The serif font has connotations of tradition and class this font is used for the title of 'TATLER' however the sans serif font connotating modernness and up to date is used for the rest of the wording. This can suggest that Tatler is going to be presented as the character it is, traditional and classy, however it consists of up to date topics.
It connects with them as they are intriguing to hook the audience by communicating information quick and easily.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The white, green black and pink colour palette used in the front cover can connote the idea of natural nature and exquisite wealth.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
The model, Emma Weymouth, makes the audience able to clearly create an identity profile of the model by looking at her face can help inferring emotion happy or sad. Eye direction is she looking at the camera or elsewhere and make up can tell us how she is being presented to look in the cover.
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
Boris Johnson as their viewers are political so these types of reports interest them more rather than celebrity gossip
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
There political views could mainly consist of supporting Brexit perfectly encapsulated in the magazine cover when it reads 'see EU later' suggesting that they are happy to be leaving the EU since they even joke about it slightly by using word play.
3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)
4) Are there any stereotypes being reinforced or subverted? How? Why?
There are a lot of predominantly white celebrities which isn't surprising as the brand of Tatler represents tradition so they would rather showcase white British actors in contrast to ethnic minorities.
There is a very likely chance that Emma Weymouth's skin colour is being slightly lightened in the image this reinforces racial stereotypes as most of the models showcased in Tatler are white and now that they use a model of black ethnicity they edit her skin colour.
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
Tatler does not feature working class citizens
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
Life in Brittan is very luxurious and everyone is wealthy.
3) What audience groups might be offended or insulted by the front cover of Tatler?
people of ethnic minority backgrounds and people of the working class sector.
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
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