Demographics and Psychographics

1) What information do media companies use to create a demographic profile of their audience?

Media companies use a wide range of strategies to create a demographic profile of their consumers these are:

Demographics

• Age
• Gender
• Education
• Social class
• Race/ethnicity
• Job/profession/earnings
• Home (city/village/countryside)

Social class classification

Psychographics

 Audience profiling is used to create a more detailed picture of their audience. This means looking at the audience's personality, interests and the brands and lifestyle they enjoy. Psychographics are a range of groups which are identified by everyone's traits and then sorted out.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Advertisers are increasingly using audience profiling and not just demographics because with audience profiling they are able to create a much more explicit idea of their audience's preferences.

2) What psychographic groups fit YOUR own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups. 

I believe that I fit in many of the psychographic groups therefore I have selected The Succeeder, The Explorer, The Mainstream, The Reformer and The Aspirer. This is because I am a very curios and creative character who is also driven by family as well as the latest trends I also have many goals in life which I have been able to achieve a few. Furthermore I think outside the box a lot of the time and dislike being told not to.