Audience
1) What is the main readership demographic for The Times newspaper? Add as much detail as you can.
Audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. This means Times readers are likely to be professionals, managers or company owners. They are likely to be in the Succeeder psychographic group.
2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?
The times front cover suggests a traditional newspaper broadsheet which has a lot of writing and includes very few pictures mainly focused on rich politics and upper-class people.
3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied?
This can be seen as the front cover shoe cases politics which is a very interesting subject for those audiences above 55 years of age as The Times is right-wing and supports the Conservative Party. It is generally against the left-wing Labour Party. The Times newspaper will act as a voice for the establishment
4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory.
5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.
This can be seen as the front cover shoe cases politics which is a very interesting subject for those audiences above 55 years of age as The Times is right-wing and supports the Conservative Party. It is generally against the left-wing Labour Party. The Times newspaper will act as a voice for the establishment
4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory.
Surveillance/Information
The main reason we read newspapers is to find out what is going on in the world around us. News, different opinions, information about current affairs. This includes British politics and Britain's place in world politics and economics (patriotic). The Times focuses on hard news that we expect from a broadsheet newspaper - politics, economics, world news etc.
Diversion/Entertainment
One of the main reasons we read newspapers is for entertainment. The Times has evolved over recent years to contain more stories that provide entertainment or diversion. It also targets people with disposable income and an interest in culture/status and how they are perceived.
Personal Identity
A Daily Mirror reader will probably think very differently from a Times reader. Even if a reader does not always agree with a viewpoint the newspaper puts forward, they may still be agreeing with the values being shared. The Times newspaper seems to endorse the Conservative party and show their strong affiliation with the political party by the way stories are constructed. The way businesses are represented also shows the Times values private companies over working class people.
Becoming an active participant
Increasingly newspapers, especially online editions, encourage audience input through comments and email. The audience are not targeted with informal language or direct address as often, leading to a distance between journalist and reader. This encourages less dissent and comment and therefore more passive audience members who will accept the dominant view point of the paper.
Politics
The Times is right-wing and supports the Conservative Party. It is generally against the left-wing Labour Party. The Times newspaper will act as a voice for the establishment (the wealthy and powerful) and will not support anything that threatens major changes to the status quo.
Industries
1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.
The Times is owned by News UK (a subsidiary of News Corporation). News Corporation is a conglomerate mostly owned by Rupert Murdoch, an Australian media mogul with many business interests worldwide such as the Fox network in the USA.
2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?
The Times circulation in 2019 was 376,000, down 12% in a year and much lower than the high point of over 800,000 in the 1990s. Since 2020, The Sun and The Times have not published their circulation figures, perhaps to prevent knowledge of how many readers they have lost.
3) How has the Times reacted to the decline in print sales and the growth of the internet?
Moved towards a multi-platform landscape. This means that it publishes and synchronises across its print, desktop and mobile platforms. Some newspapers (e.g. The Times) have a paywall on their online content. The Times has had a hard paywall since 2010, but it often experiments with making content available for free. Last summer, it began free registrations and has been adding around 30,000 a week.
4) What does IPSO stand for and what is IPSO's job?
5) Why do some people want stronger regulation of British newspapers?
1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.
The Times is owned by News UK (a subsidiary of News Corporation). News Corporation is a conglomerate mostly owned by Rupert Murdoch, an Australian media mogul with many business interests worldwide such as the Fox network in the USA.
2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?
The Times circulation in 2019 was 376,000, down 12% in a year and much lower than the high point of over 800,000 in the 1990s. Since 2020, The Sun and The Times have not published their circulation figures, perhaps to prevent knowledge of how many readers they have lost.
3) How has the Times reacted to the decline in print sales and the growth of the internet?
Moved towards a multi-platform landscape. This means that it publishes and synchronises across its print, desktop and mobile platforms. Some newspapers (e.g. The Times) have a paywall on their online content. The Times has had a hard paywall since 2010, but it often experiments with making content available for free. Last summer, it began free registrations and has been adding around 30,000 a week.
4) What does IPSO stand for and what is IPSO's job?
The role of the Independent Press Standards Organisation (IPSO) is to:
- Regulate 1500 print and 1100 online titles.
- Listen to complaints about press behavior.
- Help with unwanted press attention.
- Advise publication editors .
- Provide information to the public.
- Provide a journalist whistleblowing hotline.
5) Why do some people want stronger regulation of British newspapers?
Some people argue that the newspaper industry cannot be trusted to regulate itself using IPSO and that stronger, statutory regulation should be introduced instead. This would also implement the recommendations of the Leveson Inquiry which followed the phone-hacking scandal.
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