Heat magazine: CSP

 Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

we bring readers a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive every time. Our all-inclusive approach promises style for everybody, no matter what shape or size, and our team test fashion and beauty products to make sure readers spend their hard-earned pennies wisely.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

We ensure heat readers are always in the know and give them conversation starters they can show off about to their mates down

the pub.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

Heat magazine also provide outfit ideas to stay in the latest trends of fashion and they also give lifehacks which covers food, fitness, wellbeing, travel and homes, all with a unique heat twist. From travel features such as wellness holidays to make you human again to Insta-worthy recipes and the latest A-list work-outs.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

                          (14% 15-24, 37% 25-34)

SEGMENT: 50% ABC1

MARITAL STATUS: 57% MARRIED

                                 or living with partner / 43% single

Media language

1) How are the cover lines written to make the audience want to buy the magazine?

They are written in sans serif font and in bright colour like yellow which really capture the readers attention and intrigue them into the narrative enigma which make them want to purchase the magazine

2) What are the connotations of the Heat colour scheme on this particular front cover?

The color pink can have connotations of feminine which suggest the target audience are female however this is shown by the fact that 90% of their audience is female.

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

Paparazzi images give a real sense of gossip as these photos are taken very rarely and by true followers of the celebrity in contrast to interviews and photoshoots where not everything is factual and the people are just asking questions from a scrip supposed to what viewers truly desire to find out.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler has only one key centre image and cover lines surrounding it however not too many to keep a clean look that is not too busy or obstructing whereas Heat doesn't have a particular template as they add  range of different images to the front covers along with many cover lines which gives an over embellished look.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Reality Tv stars and pop stars/ retired pop stars

• Prince Harry and Megan
• Giovanna
• Liam Payne
• Cheryl
• Dani

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

Celebrities are presented negatively as this is them being exposed of their secrets which is what the audience wants however I don't believe this challenges any stereotypes

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

Heat feature Christmas adverts to make Christmas shopping for the seasonal holiday however this may seem controversial as it may reinforce female stereotypes that women are house wifes who do all the shopping seeing their audience is mainly female.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

 

Heat represents the working and middle class's middle aged women in the UK as people who dedicate their lifestyle to fashion and appearance.