BLACKPINK 'how you like that' : CSP

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

 BLACKPINK fans are known as blinks.

2) What audience pleasures are offered by the music video for How You Like That?

They make their music for audience pleasure and along with the music videos the group also dance and post all over social media platforms.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

One particular shot in the music video is when one of the members is being flipped around as she sings, this creates a mesmerizing effect to the video as she spins around in the camera frame.

Another particular shot in the music video is when the scene changes from many different atmospheres such as hot and fiery to dangerous, and freezing cold this allows the audience to better understand the characters to connect as each scene defines and embraces their character.

4) How was the How You Like That music video marketed and promoted to the audience?

The 'how you like that' music video was promoted through social media which caused word of mouth as it went viral and gained a lot of attention and resulted in getting viral.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

The groups of K-pop are presented a lot more different to the westernized music industry where minimizing costs for high profits is vital so a good video isn't too necessary whereas in K-pop they take their career a lot more seriously as for larger costs however gain a lot more fame for there identity.

Industry

1) How were BLACKPINK formed and what records have they broken?

BLACKPINK was assembled together by an entertainment company which then led them to fame as they reached most viewed music video within 24 hours.

2) What other successful artists have YG Entertainment created? You may need to Google this.

YG Entertainment houses K-pop acts in the likes of BIG BANG, BLACKPINK, TREASURE, iKON, and more

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Nowadays audiences can consume music videos from anywhere as we are surrounded by technology where for free we can access the platforms where these are uploaded. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in Thailand and Philippines. They played Wembley Arena in 2019 as well as huge US music festival Coachella

5) How are UK-based music videos regulated and what types of content require warnings? 

Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC).The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behavior's presented as safe, drug misuse, sexual behavior's and nudity, and threatening behavior's and violence.