BLACKPINK 'how you like that' : CSP

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

 BLACKPINK fans are known as blinks.

2) What audience pleasures are offered by the music video for How You Like That?

They make their music for audience pleasure and along with the music videos the group also dance and post all over social media platforms.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

One particular shot in the music video is when one of the members is being flipped around as she sings, this creates a mesmerizing effect to the video as she spins around in the camera frame.

Another particular shot in the music video is when the scene changes from many different atmospheres such as hot and fiery to dangerous, and freezing cold this allows the audience to better understand the characters to connect as each scene defines and embraces their character.

4) How was the How You Like That music video marketed and promoted to the audience?

The 'how you like that' music video was promoted through social media which caused word of mouth as it went viral and gained a lot of attention and resulted in getting viral.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

The groups of K-pop are presented a lot more different to the westernized music industry where minimizing costs for high profits is vital so a good video isn't too necessary whereas in K-pop they take their career a lot more seriously as for larger costs however gain a lot more fame for there identity.

Industry

1) How were BLACKPINK formed and what records have they broken?

BLACKPINK was assembled together by an entertainment company which then led them to fame as they reached most viewed music video within 24 hours.

2) What other successful artists have YG Entertainment created? You may need to Google this.

YG Entertainment houses K-pop acts in the likes of BIG BANG, BLACKPINK, TREASURE, iKON, and more

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Nowadays audiences can consume music videos from anywhere as we are surrounded by technology where for free we can access the platforms where these are uploaded. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in Thailand and Philippines. They played Wembley Arena in 2019 as well as huge US music festival Coachella

5) How are UK-based music videos regulated and what types of content require warnings? 

Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC).The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behavior's presented as safe, drug misuse, sexual behavior's and nudity, and threatening behavior's and violence.

Introduction to Music Video

1) What are the key conventions of music video?

Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality.

2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

MTV was launched in 1981 as a platform for music videos and the first music channel on television so many people became artists to get onto the show by creating big high budget music videos

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances. 

5) How are music videos distributed and watched in the digital age?

In 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common. The rise of new and digital media paved the way for bands such as One Direction ‘manufactured’ by the industry and increasingly promoted through convergence on social media to maximise profits for the record companies.

Magazines: Final index

1) Magazines: Tatler magazine CSP

2) Magazines: Heat magazine CSP

3) Advertising assessment learner response

Advertising assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

Total = 16 Grade = 5

WWW: There's clearly some good knowledge here, particularly for OMO and Represent.

EBI: - Q4 is holding you back- not enough for a 12- Mark question. Was this timing or CSP                      knowledge?

         - Exam technique: see Q3. Don’t waste words, just get straight into answering Q.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2 marks

Q2: 7 marks

Q3: 4 marks

Q4: 3 marks

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

• ads in the 1950s reinforced dominant patriarchal values and beliefs e.g. women were judged by the ability to be 'house-proud' including the cleanliness of laundry
• many women worked in full-time paid employment during the war years and immediately afterwards. 
• As men replaced women in these jobs, advertising reconciled women to losing their jobs and transferring to unpaid domestic work adverts would have taken at face value in the 1950s and believed to he true

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

Kanya King, CEO of MOBO, presented as powerful black woman in a big modern office behind a big desk and MacBook with mise-en-scene emphasizing her power and authority. This subverts stereotypes of sex and race as we have a black women in a role of power

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

• The narrative structure follows Todorov’s theory of equilibrium – the bus is stuck due to the fruit stall crash (disruption or disequilibrium). The arrival of the Gregory Peck character offers Audrey Hepburn a solution which she then turns into a new equilibrium by making Peck her Chauffeur and travelling on in luxury with her Galaxy chocolate. This reinforces the product’s key message regarding ‘silk’ and the audience rewarding themselves with a luxurious moment of pleasure
• Propp’s theory of character types can also be applied to the advert but here it deviates from the traditional roles of the 1950s and applies modern gender stereotypes that subvert audience expectations. Initially, Audrey Hepburn is presented as a damsel in distress and Gregory Peck as the hero. However, when she takes the bus driver’s hat (making him the donor) she turns Peck into a mere sidekick or helper and establishes herself as the hero. This also helps to reinforce an empowering message to the (perhaps majority female) audience in terms of the rewards of Galaxy chocolate and the luxurious moments it can help create.
• Intertextual references to Roman Holiday and Breakfast at Tiffany’s help to create the Hollywood glamour that Galaxy are trying to communicate through the CGI Audrey Hepburn. The ‘chauffeur’ looking similar to Gregory Peck also reinforces this.

Heat magazine: CSP

 Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

we bring readers a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive every time. Our all-inclusive approach promises style for everybody, no matter what shape or size, and our team test fashion and beauty products to make sure readers spend their hard-earned pennies wisely.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

We ensure heat readers are always in the know and give them conversation starters they can show off about to their mates down

the pub.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

Heat magazine also provide outfit ideas to stay in the latest trends of fashion and they also give lifehacks which covers food, fitness, wellbeing, travel and homes, all with a unique heat twist. From travel features such as wellness holidays to make you human again to Insta-worthy recipes and the latest A-list work-outs.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

                          (14% 15-24, 37% 25-34)

SEGMENT: 50% ABC1

MARITAL STATUS: 57% MARRIED

                                 or living with partner / 43% single

Media language

1) How are the cover lines written to make the audience want to buy the magazine?

They are written in sans serif font and in bright colour like yellow which really capture the readers attention and intrigue them into the narrative enigma which make them want to purchase the magazine

2) What are the connotations of the Heat colour scheme on this particular front cover?

The color pink can have connotations of feminine which suggest the target audience are female however this is shown by the fact that 90% of their audience is female.

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

Paparazzi images give a real sense of gossip as these photos are taken very rarely and by true followers of the celebrity in contrast to interviews and photoshoots where not everything is factual and the people are just asking questions from a scrip supposed to what viewers truly desire to find out.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler has only one key centre image and cover lines surrounding it however not too many to keep a clean look that is not too busy or obstructing whereas Heat doesn't have a particular template as they add  range of different images to the front covers along with many cover lines which gives an over embellished look.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Reality Tv stars and pop stars/ retired pop stars

• Prince Harry and Megan
• Giovanna
• Liam Payne
• Cheryl
• Dani

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

Celebrities are presented negatively as this is them being exposed of their secrets which is what the audience wants however I don't believe this challenges any stereotypes

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

Heat feature Christmas adverts to make Christmas shopping for the seasonal holiday however this may seem controversial as it may reinforce female stereotypes that women are house wifes who do all the shopping seeing their audience is mainly female.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

 

Heat represents the working and middle class's middle aged women in the UK as people who dedicate their lifestyle to fashion and appearance.

Tatler CSP case study

 Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

She describes Tatler as ''a fabulously targeted, sensationally accurate rifle shot to the very richest readers''

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Circulation: 80,035

Readership: 163,000

Average HHI: £261,572

Female 73% ABC1: 83%

AB 51% Average Age: 41

London/SE: 70%

The statistics of the demographic details can suggest that the population of their readers are middle aged and mostly female they are quite wealthy and a lot of them live in London or the south east.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

They are inspired by the magazine to purchase designer. £843 million spent on fashion in the past year.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?

A lot of the editions are based on activities that wealthy people are interested in such as travelling, cosmetic surgeries and Watches & Jewellery.

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

The serif font has connotations of tradition and class this font is used for the title of 'TATLER' however the sans serif font connotating modernness and up to date is used for the rest of the wording. This can suggest that Tatler is going to be presented as the character it is, traditional and classy, however it consists of up to date topics.   

2) How do the cover lines appeal to the Tatler target audience?

It connects with them as they are intriguing to hook the audience by communicating information quick and easily.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The white, green black and pink colour palette used in the front cover can connote the idea of natural nature and exquisite wealth.   

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The model, Emma Weymouth, makes the audience able to clearly create an identity profile of the model by looking at her face can help inferring emotion happy or sad. Eye direction is she looking at the camera or elsewhere and make up can tell us how she is being presented to look in the cover.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Boris Johnson as their viewers are political so these types of reports interest them more rather than celebrity gossip

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

There political views could mainly consist of supporting Brexit perfectly encapsulated in the magazine cover when it reads 'see EU later' suggesting that they are happy to be leaving the EU since they even joke about it slightly by using word play.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

There are a lot of predominantly white celebrities which isn't surprising as the brand of Tatler represents tradition so they would rather showcase white British actors in contrast to ethnic minorities. 

4) Are there any stereotypes being reinforced or subverted? How? Why?

There is a very likely chance that Emma Weymouth's skin colour is being slightly lightened in the image this reinforces racial stereotypes as most of the models showcased in Tatler are white and now that they use a model of black ethnicity they edit her skin colour.

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

Tatler does not feature working class citizens 

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

Life in Brittan is very luxurious and everyone is wealthy.

3) What audience groups might be offended or insulted by the front cover of Tatler? 

people of ethnic minority backgrounds and people of the working class sector. 

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?