Wednesday, 18 October 2023

Paper 1 assessment learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

Total = 24 Grade = 5

WWW - There are plenty of solid answers here (and Q3 on narrative is very good) but overall I think this needs to be a useful lesson in the depth of knowledge and analysis required for a 7+ grade.

EBI - Focus on unseen Q and the Tatler Q on social/cultural contexts. These 12 mark questions will be vital for a 7+ grade and currently you are outside the top two levels. See the mark scheme for more on this .

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

  • Upper case and bold – connotations of the important, powerful message of the image and copy. 
  • Body stance / position connotes that the subject is ready to face and overcome any opponent.
  • The text is positioned over the top of the tyre to signify the challenge and create synergy between the image and the message in the text.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

  • There is disequilibrium at the start when the village is associated with chaos (fruit falling, bus stopping, people shouting). This is juxtaposed with the calm, heroic persona that the audience encounters when they meet Hepburn and, when the new equilibrium is restored at the end, the sweeping vista suggests endless possibilities /traditional happy ending at the closure of the narrative. 
  • The use of locations in the narrative suggests a version of reality for the audience: Italian Riviera has connotations of romance, upper class and the old Hollywood era is evoked, suggesting the luxurious nature of the chocolate and reinforcing the ‘silk, not cotton’ message.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

  • Serif font for title connotes formality, high class and how well
    • established the magazine is (Britain’s oldest magazine).
    • Use of green colour scheme (fresh and new) with white text (style, class, sophistication).
    • Recent cultural events referenced in cover lines – ‘See EU later’ references Brexit while ‘Love in the time of Corona’ reflects Covid pandemic. Suggests that wealthy British people want to know the latest news and current affairs.

    5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

    • The importance of the Marvel franchise and the overall Marvel Cinematic Universe (MCU)
    • The use of trailers, teasers and social media to build up excitement and word-of- mouth long before release.
    • The use of traditional film marketing techniques: trailers, film posters, red-carpet premieres, interviews with stars and director etc.

    6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

    Revise CSPs (Tatler, Black Widow, Galaxy, OMO, His Dark Materials)

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