Radio: KISS FM Breakfast show CSP

Audience

1) What is KISS FM's mission?

By reaching them wherever, whenever, however they want which informs both our editorial policy and our commercial strategy.

2) What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

The KISS audience is a 15-34, 60/40 Female to Male split and united by their love of music and the cool stuff they’re into right now. Our audience is predominantly urban, but increasingly national with 65% now living outside London.

3) The KISS network. How does KISS use digital media and technology to reach its audience? 

From social timelines to YouTube, live events and on- demand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting content around the music they love and the things they’re into, wherever, whenever and however they want it.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS FRESH is where you’ll find exclusive first plays of the biggest track from some of the hottest artists and  producers in the industry.

KISSSTORY spins the very best Old Skool and Anthems from R’n’B, Dance, Garage and Hip Hop, expect to hear tracks from Beyonce, Eric Prydz, Jay-Z, Artful Dodger and Sean Paul in big shows from Pandora, Wideboys, Majestic and Justin Wilkes.

5) What are the different ways audiences can actively engage with the KISS radio brand? 

App, Radio, Online and attending various of their Live Events

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Listeners can send in requests or shout outs to friends via social media platforms (KISS FM are particularly active across Instagram, Snapchat and TikTok).

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Bulmer and Katz Uses and Gratifications theory here.

Personal identity: Style of music or the hosts 

Social integration: App, Shoutouts, Events, Social media

Entertainment and diversion: escape from normal life

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

There is a wider range of music to listen to and now this is available on demand

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

The type of media is overall a lot more modern and advanced in social value.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticize the show or not want to listen?

Preferred: they play mainstream music which appeals to a lot of people

Oppositional: they don't offer anything for people with niche music taste

Industry

1) When did KISS FM first launch and what type of station was it then? 

Kiss FM first broadcast on 7 October 1985 as a pirate radio station, initially to South London then across the whole city. 

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognize? 

89 media brands from which I recognize a couple such as Absolute Radio, Kiss FM, Magic and West FM 

3) How does KISS FM make money? 

KISS FM makes money through advertising, sponsorship and events (such as summer festivals and the Wembley Arena Halloween party).

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

The KISS FM Breakfast show is one of the most popular slots for the radio station so losing around one million listeners over the last few years means Bauer Media cannot make as much money from the KISS brand as it used to.

5) How is KISS FM regulated and what can happen if they break the rules?

KISS FM is regulated by Ofcom. This means the KISS FM Breakfast show must follow the Ofcom broadcasting code and not include anything inappropriate for children or younger listeners. They could receive fines