1) What year was the advert produced?
The advert was produced in the year 1955.
2) How were women represented in most adverts in the 1950s?
Most advertisers portrayed women as wives and mothers. They also sexualised women a lot.
3) How does the heading message ('OMO makes whites bright') and the typography promote the product?
3) How does the heading message ('OMO makes whites bright') and the typography promote the product?
The repetition of white and bright throughout the advert can be seen as a persuasive technique
4) Analyze the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The character in the middle of the advert poster is a women who's face is drenched in make up implying the message that women should look perfect even when they are washing clothes. She is also wearing a jumper with the sleeves rolled up which connotate the implications of hard labour.
5) Why is a picture of the product added to the bottom right of the advert?
4) Analyze the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The character in the middle of the advert poster is a women who's face is drenched in make up implying the message that women should look perfect even when they are washing clothes. She is also wearing a jumper with the sleeves rolled up which connotate the implications of hard labour.
5) Why is a picture of the product added to the bottom right of the advert?
The pack shot allows the consumer to recognize the product when they go and purchase it or go to any super market.
6) What are the connotations of the chosen colour in this advert - red, white and blue?
The colors can have the connotations of the British flag as after WWII the country had won the war so everyone was celebrating the power of Brittan which was a patriarchic thing.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
The anchorage text uses statistics to encourage consumers to purchase 'Today millions of women insist on this' makes consumers feel as if they have to join the rest.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The advert makes it seem as if it is aimed at a female audience especially house wives due to the text reading 'THIS'LL SHAKE YOU MOTHER'. Giving the impression that women are the ones who are going to be happy about this cleaning product.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
This product is amazing and can make clothes white and bright.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The way women in this advert are represented is totally unacceptable as women can appear however they want they don't need make up just to wash clothes and in detail why should they be washing the clothes and not men.
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