Media assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

GRADE: 5

MARK: 15/30

WWW:

These are some good answers here but I think this is also a very valuable lesson in the standards required  if we want to go for that grade 8/9. The potential is there so now we need to work on our exam technique to unlock the top levels.

EBI:

Put simply, depth and detail in the higher mark questions is what holds you back here. Annotating the media texts will help you write more - both in terms of more aspects from each text and also a wider range of potential meaning for each aspect.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1. 0/1

Q2. 1/1

Q3. 5/12

Q4. 2/2

Q5. 3/6

Q6. 4/8

3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.

I believe one my stronger questions were questions 2 and 4 as I was able to gain full marks from them.

4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.

I believe one my weaker questions were questions 1 and 3 as I scored less than half or even 0.

5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail. 

The central image features Beyonce in a provocative pose wearing a low-cut, revealing dress this combines with the colour connotations to create a seductive effect. The image also has connotations of class and wealth with the costume appearing to be luxury or designer label, fitting in with the connotations created by the serif typography. This is because the upper-case Serif typography for the text ‘HEAT’ suggests class, style and sophistication to go alongside the suggestive image.

The use of language is in the product name that offers connotations of romance and attraction – ‘Heat’ ‘Catch the fever’ as a slogan is snappy and links to idea of magic or irresistible attraction created by the fragrance. ‘The first fragrance by Beyonce’ appeals to fans of the artist and suggests an exciting new range of products from a star known for music and acting.

The colour palette used in the advert also encapsulates a big role in meaning o the audience as the advert is dominated by red which can enhance the connotations of romance, seduction, sex appeal and fire/heat (the name of the product) this is smart as the name of the product is complementing the theme of the advert. This then creates a powerful effect on the audience and the colour of product in bottle adds to this effect.