1) Write a definition of a passive audience:
This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.
2) Write a definition of an active audience:
This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.
3) Write a definition of the hypodermic needle theory:
4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumer and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:
INFORMATION/SURVEILLANCE: The Times newspaper
> Why: It tells audiences important information about politics, the world and more.
> Why: They inspire people by relating to their character.
> Why: It is an app where anyone can create/view content by others.
> Why: You are able to see what your friends are up to and how they are.
5) Re-watch the clip from Blue Planet above and write a paragraph analyzing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).
Audiences consume media texts like Blue Planet to escape from their everyday lives and divert their attention from the real world. The Uses and Gratifications theory supports this idea when they discovered that the reason for this was for diversion. Audiences also tend to consume these media texts to gain a sense of personal identity with David Attenborough travelling the world as they may also want to travel like he does.
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