Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).
Older fans would enjoy a sense of nostalgia from the 1980s-style performance video.
3) Pick out particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience. The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band. Their fan base moved online, creating online communities where they could share songs and information.
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
This music video was designed to seem as if it was set in the 1980s which would allow fans to be able to deeply and personally connect with the video as it takes them back in time to a point of their lives when they were young and enjoying their childhood days.
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
Myspace was released in 2003 and was one of the first major social networking sites. Myspace was used by bands and artists to gain fans without the need for a record company. Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience. The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band. Their fan base moved online, creating online communities where they could share songs and information.
2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
Back in those days social media was only used for messaging each over and showing off your personality online however it then became a music sharing software.
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
BLACKPINK was put together by an entertainment company (yg entertainment) which controls what they're music is like and how it is presented so they don't have much freedom in what they post as it is mainly created to tick boxes and make money whereas Arctic Monkeys is 100% creative and natural all authentic.
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Domino Record which is a small independent record label that allowed them to sell around 300,000 copies of their debut album.
5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
It has greatly benefitted consumers as they can now consume music from any device with internet access so it is harder to monitor by the bbfc.
