Gender representation in advertising

 1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.

Advertisers make women as if they are stupid and cant do nothing properly and independently as they are compared to easy tasks and saying 'even a women can do it'.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

Advertisers sexualise women a lot and they make them seem inferior to men as they are always seen from a low angle and looked down on by men. 

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

Advertisers nowadays would never create an advert like these of 1950s however the stereotypes are still present however less offensive.

Advertising: Key conventions

 

Conventions and analysis 

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

• Pictures of the product (Skittles) to remind us of the type of product it is. The image also reinforces the word ‘rainbow’ as the sweets are arranged in an arch which is sorted by colour. 
• The Slogan at the bottom is fairly visible and stands out roughly against the background. ‘taste’ and ‘rainbow’ reinforce the USP – that Skittles are a happy and positive brand of sweets that are friendly for all ages. 
• The Background features a sky blue wallpaper with clouds. It is bright and eye-catching with connotations of heavenly. This makes the consumer recognise the brand colour and makes them think the product is a heavenly experience. 

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

I believe that the USP for Skittles is younger children as the multicoloured sweets are more aesthetically pleasing for younger kids so they are more likely to enjoy these treats. Therefore making them more popular amongst the consumer market.

Film Industry: Final index

Film Industry: Marvel Cinematic Universe

Film Industry: Black Widow

Film Industry: I, Daniel Blake